ActiveDEMAND Marketing and Sales Automation

ActiveDEMAND provides a tightly integrated marketing automation solution for Freshsales.

Install available only on Desktop

Published by ActiveDEMAND
17 days ago

in Marketing Automation, CRM, Sales & Marketing

Help and

ActiveDEMAND Marketing and Sales Automation

ActiveDEMAND provides a tightly integrated marketing automation solution for Freshsales.

					        	ActiveDEMAND is a cost-effective solution that provides seamless integration to Freshsales.
- Prospect Insights (website visit history in Freshsales!)
- Account Insights 
- Drip Campaigns
- Newsletters
- Outbound sales email tracking
- Outbound call tracking
- Appointment scheduling
- Webforms
- and so much more!

Tired of switching between applications to see what is happening in marketing? Tired of fighting with ZAPIER?!! Finally, you can now see ALL of your marketing email engagement directly in your Freshsales contact screens!! The pain of trying to sync your marketing leads with your sales CRM are eliminated when using Freshsales with ActiveDEMAND. Leads can be automatically ported into Freshsales; updates to leads are pushed to ActiveDEMAND ... automatically!

The fun doesn’t stop once you generate a lead with ActiveDEMAND. ActiveDEMAND is constantly communicating with Freshsales to move prospects through your sales funnel. A whitepaper download may indicate an early funnel lead, yet a quote request is a later stage deal. Let ActiveDEMAND automate the deal progression. Did your deal close? Have ActiveDEMAND automatically stop a drip campaign. ActiveDEMAND + Freshsales, a fully integrated sales and marketing automation solution.

With ActiveDEMAND, you have full control over what information is going to be delivered Freshsales. With ActiveDEMAND’s custom workflow engine, you can put as much or as little information into your CRM. Finally there is a true seamless integration!
							Setup and installation
1)Login to your ActiveDEMAND account:

In Freshsales 
Step 1:
Click your account icon (Letter on the top right toolbar), select [Settings], click the [API Settings]
You will be provided with an API Key
Copy the API Token


Step 1:

Browse to Administration->Account Settings. Click on the 'Integrations' tab.

Step 2:

Whenever a contact is pushed to Freshsales from ActiveDEMAND, the standard and custom fields in ActiveDEMAND can be mapped to the standard/custom fields in Freshsales. You must set this mapping up for ActiveDEMAND to know which fields to update in Freshsales. In the Account Settings (Administration->Account Settings), scroll down to the Integrations Tab. 

You can map ActiveDEMAND fields to Freshsales Fields.


Step 1:

In ActiveDEMAND, under Automation->Lead Processing you can customize your lead distribution and lead management. If you have access to the Sales Lead Notifications or Phone Call Sales Notification workflows, you now will see a new workflow item in the Workflow Actions. 

NOTE: If your Sales Lead Notifications workflow is read only, send an email to, they will add the Freshsales workflow element to your workflow for you. 

This action will give you the ability to post/update a contact in Freshsales. 


Importing Contacts From Freshsales -> ActiveDEMAND

After Freshsales has been linked to your account, importing contacts is easy. In ActiveDEMAND, browse to Contacts->Import Contacts. You should see an option for pulling contacts from Freshsales.

You will be given full control over what to do if contacts exist, what fields map to what, etc.

Automatically update contacts in ActiveDEMAND from Freshsales

One of the more powerful features of the ActiveDEMAND-Freshsales integration is the ability to update contacts in ActiveDEMAND automatically. To automatically push changes from Freshsales to ActiveDEMAND, use the contact import scheduler (Contacts->CRM Contact Updates ). Freshsales will update ActiveDEMAND on a scheduled basis. The import scheduler filter system allows you to have full control over what gets data and which contacts are automatically updated in ActiveDEMAND.

Full step-by-step instructions on enabling your ActiveDEMAND / Freshsales  integration can be found here:

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